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Initiative must come from the top, Robert B. Tucker says in Driving Growth Through Innovation: How Leading Firms are Transforming Their Futures (Berrett-Koehler). How to do more with chicken sent Donald Tyson to McDonald's in the early 1980s to convince the fast-food giant to sell chicken nuggets. "The result was a growth explosion for Tyson, which grew annually at rates of 36 percent for the decade that followed," Tucker says.
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