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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

August 20, 2017
PrintedOwl.com
The business implications of supporting Moms with products and services that validate her choices are huge, says Mary Lou Quinlan, author of Just Ask a Woman (Wiley). Quinlan says: “Marketers who insist on showing Moms as out of control women with bratty kids who mess up the house are ticking her off. Creative marketers find ways to ease Mom’s stress by taking action instead of talking about it.”
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