When an employer provides a 401(k) match, the prudent employee takes it, says financial advisor Mark Wilson in
Tips from the Top: Targeted Advice from America’s Top Money Minds (Alpha Books/Pearson) edited by Edie Milligan: “When the match is made in employer stock, the deal can be quite good. Even in the worst of cases, as when the employer stock goes down by 90 percent, you still receive some free money.”