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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

November 21, 2017
PrintedOwl.com
In The Success Effect (S&R) by John Eckberg, marketing guru Doug Hall of Eureka! Institute talks about small business survival: "There's nothing sadder in my mind than a business person having a dream, starting their own business and then giving it up because it's not worth the effort. Offer customers an overt benefit, do what you say, then be dramatically different."
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