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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

October 20, 2017
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When the Procter & Gamble Co. tried to muscle into the orange-juice business, Coca-Cola’s Minute Maid and Beatrice’s Tropicana Brands spent an avalanche of ad money to stop P&G, says Michael Treacy in Double-Digit Growth (Portfolio). “After a few years and hundreds of millions of dollars of losses, P&G gave up. Procter learned the hard way: any assessment of industry attractiveness must include the likely competitive response.”
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