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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

September 19, 2017
PrintedOwl.com
Choose wisely the person to respond to reporters, advises Hirschfeld Carlson in Total Exposure (AMACOM), particularly when your company is facing a crisis. Never simply respond to questions. Instead, shape the dialogue: “If your company is under fire, it is important to have someone state your case." Don’t delegate, either: “When an influential publication calls, it's the chief executive who should answer."
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