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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

February 25, 2018
PrintedOwl.com
Know your competition says Geri Larkin in Building a Business the Buddhist Way (Celestial Arts) "Ask your existing or potential customers who your competitors are and what they like and don't like about them. If your competitors are other companies, go to trade shows to scope them out. Get industry newsletters. Order something from them."
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