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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

September 24, 2018
PrintedOwl.com
What motivates a woman to buy? asks Winning the Toughest Customer (Kaplan; 2007) by Delia Passi with A. B. Aronson Top of the list is relationship with the salesperson. "It is the point of connection that will drive the sale. Are you a good listener? Can she trust you? That is what matters to women in the sales relationship. Men are transaction-focused as customers, but for women, it's all about connection and trust."
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