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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

February 25, 2018
PrintedOwl.com
Wild Berry Incense Inc. grew from one fistful of incense sticks dunked into a Mason jar one day in Oxford, Ohio, in 1971. Within two decades the incense company founded by Marc Biales would produce 3 million sticks monthly and employ 18. Biales’s mantra: customers generally will pay a premium price, as long as they think they are buying a premium product.
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