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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

February 25, 2018
PrintedOwl.com
The best marketing has always been word-of-mouth, contend Dave L. Siegel, Tim Coffey and Greg Livingston in The Great Tween Buying Machine: Marketing to Today's Tweens (Paramount Market Publishing). It is particularly effective among teenagers. Find the network hubs: "Individuals who are likely to be popular, self-confident leaders who enjoy the fact the others will follow their actions."
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