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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

November 15, 2018
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There used to be a slogan that United Airlines embraced: "Fly the friendly skies of United," points out Michael S. Levine in Broken Windows - Broken Business (Warner Business Books). "This was, one assumes, in response to customer research that indicated frequent customers felt the service they received on the planes flown by United wasn't accommodating. It's not enough to tell people you're friendly. You have to be friendly, too."
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