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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

February 23, 2018
PrintedOwl.com
All company leaders should embrace customer satisfaction assessments, Peter M. Cleveland says in 50 Steps to Business Success (ECW Press). To do otherwise is foolhardy. "Leaders who don't employ objective customer needs analyses are gambling by using complacency as a strategy," the author insists. "At best, they'll maintain existing sales volumes. At worst, aggressive competitors will gain ground."
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