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Quote-a-Day Gifts
Drawn from the top American business books by journalist John Eckberg, each daily Pot of Gold entry offers inspiration, insight, wit and wisdom. Excerpts are smart, informative and entertaining.

Pot of Gold

August 19, 2018
PrintedOwl.com
Does nostalgia sell? You bet it does. A 1930s-era former milk truck found in a junk yard behind the Resenberger Dairy in Hatfield, Pa., was restored and became a symbol for Homemade Brand Ice Cream and boosted sales one summer on a tour that reached from Pittsburgh and Detroit to Indianapolis to Lexington. Bought for $3,000, the truck was dubbed “The Little Dipper” and anchored advertising through the summer.
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